By Kay Anne Cabanilla,  Jekelyn Nisola

Increased competitiveness and wide access to technology are becoming the norm in the property business. In fact, various property search technologies are being shaped by the shifting market conditions and on how the consumers react to today’s fleeting trends.

Below, find out how promotional tactics in real estate have been changing and how these can help you market your inventory.

1. Lightning-fast Response

In online sales, the new standard, especially when it comes to customer service, is immediacy. Nowadays, customers are more demanding because they know that the technology is there; therefore, they expect a follow-up on their inquiries in a timely manner. Before, it’s OK to get back to a customer after a day or two. Today, however, the average response time to online inquiries should be around three (3) minutes. Operating 24/7 support systems to reply instantly to the customer’s concerns is now the “thing” in the industry.

2. Social Media Engagement and Boosted Posts

In any business, engaging in social media is one of the great ways to grow your market as fast as possible. You can directly communicate with your clients in real-time and further promote your business through targeted advertising or boosted posts. This type of promotional tactic will only be effective if you do it correctly–know your audience first!

3. Virtual Reality (VR) Tours

With the use of smartphones and social media, virtual reality tours have become more accessible and easier to do. Today’s home buyers want to save time and virtual tours could provide a solution. With photo/video virtual tours, which use a pair of virtual reality (VR) glasses, the home buyer doesn’t need to be physically present to conduct an immersive floor-by-floor walk-through of the property!

4. Content Customization 

Traditional marketers used to rely only on standardized press releases and on one-size-fits-all content to introduce a new product in the market.  Today, customizing your content according to the customers’ preferences and demographic profiles are expected and deemed more effective.

5. Email Marketing

One of the best ways to stay in touch with your customers is by using email marketing because most of them check their email accounts on a regular basis. But always remember to only share contents that are of help to them such practical tips in finding the right property or how to apply for a home loan.